1.1 & 1.2 Blast off Marketing Research

 Performance Based

A performance based video is a video that shows the singer singing and playing instuments. The first example is the music video The Fall by the band Half Alive which shows them singing and dancing and performing the song with instruments in a white space.


Narrative Based

This second example is for the song Customer is King by Solomun in this music video it has a story about this delivery guy driving around delivering packages and whilst this is happening he's having to evade police and keeps running into bank robberys.


Conceptual based 

A conceptual based video is were the video is based all around just a simple concept for example this is the music video for the song still feel. by the band half alive where the main concept is dancing and lights changing.



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