Advertising Research for College advert
https://www.youtube.com/watch?v=yg4Mq5EAEzw I know these examples aren't really similar to a advert for a college but bare with me this is a link to an advertisement for coca cola that was made around Christmas 2020 the goal of this advert is to associate Coca Cola with happiness and Christmas time therefore you buy more of their product and if I was able to make students feel productive through the ad I make it would be very effective. Things I like about this ad is that the shots in it were lit very well and were nice to look at and in my ad for Sunderland college I also want that in either the magazine or video I create making the add more appealing. https://www.youtube.com/watch?v=Juv2c0xgGno This is an advert created by John Lewis and like the Coca Cola advert that I spoke about before it gets the viewer to associate their product as a warm and nice and happy product around Christmas time therefore making the viewer want to buy the product they are selling. the upsides to this